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Clearframe portfolioFICTIONAL BUSINESS · DESIGN CONCEPT01 / 03
Your neighborhood roofer in Salt Lake ValleyMon–Fri, 8am–5pm (801) 555-0148
RIDGE & OAKROOFING & EXTERIORS
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CRAFT. CARE. A ROOF THAT FEELS RIGHT.

Built for the weather.
Made for home.

Roof repairs, replacements and the details in between.
Thoughtful work starts with a clear conversation.

Generated warm white craftsman home with a charcoal metal roof beneath mature oak trees
ROOTED IN THE NEIGHBORHOOD.
MINDFUL OF EVERY HOME.
OAK HOLLOW / MATERIAL STUDY
GENERATED CONCEPT IMAGERY
Clear, written scopesMaterials with purposeCare from first look to final sweep

01 / A LITTLE CARE GOES A LONG WAY

From the first drip
to a fresh start.

A roof is a system of small details.
We give each one the attention it deserves.

Generated fictional Ridge and Oak founders reviewing roofing samples in a timber workshopTHE PEOPLE BEHIND THE PLAN
DANIEL & ELISE MERCER

02 / NEIGHBORS FIRST. ROOFERS SECOND.

The kind of care
we’d want at home.

Siblings Daniel and Elise Mercer built Ridge & Oak around a simple idea: explain the work, keep your word, and leave the place better than you found it.

From the first photographs to the final sweep, we want you to feel informed and comfortable. That means plain answers, a written plan and someone who remembers your name.

Meet the story behind the name
Daniel & Elise THE FOUNDERS

GOOD WORK BEGINS WITH A GOOD PLAN

No guesswork.
Just the next right step.

You should understand the work
before it begins.

  1. 01

    Listen & look

    Tell us what you’ve noticed. We take a closer look at the roof and the details around it.

  2. 02

    Explain & plan

    Review the photographs, material options and written scope. Ask every question you need to.

  3. 03

    Build & care

    Agree on access and timing, then follow the work through to cleanup and a final walkthrough.

A FEW THINGS YOU MIGHT BE WONDERING

A little clarity
before you begin.

More questions, answered
How do I know whether I need a repair or a new roof?

The answer depends on the condition of the roof as a whole, the extent of the issue and whether a durable local repair is practical. The assessment explains those findings and gives you a written recommendation. Age alone is not the whole story.

What is included in a written roof estimate?

The scope should identify the proposed materials and work, property protection, removal and disposal, payment stages, assumptions and exclusions. Any allowance for hidden damage should be explained before you agree to the project.

Can I compare shingles and metal roofing?

Yes. The materials page explains the starting points. A project-specific conversation considers appearance, roof geometry, upkeep and budget, with physical samples at the consultation.

A GOOD PLACE TO BEGIN

Tell us what’s
on your mind.

A repair, a replacement, or a little perspective. Share a few details about your home and what you have noticed. We’ll take it from there.

Every useful detail helps.

Include the neighborhood, approximate age of the roof, when you first noticed the concern, and your preferred timing.

Contact details & office hours

YOUR NEXT CHAPTER STARTS HERE

Tell us a little
about your roof.

Interactive concept form. Use sample details only. Nothing is sent, saved or booked.